SubscribeSo far, I’ve learned several valuable lessons in this experimental case study, and I sure hope you have too! Leave your comments below!
Some of the things we’ve covered up through this third installment, that I had to learn the hard way, are as follows:
1.) Sports betting is the same thing as gambling and your ads have a high chance of being disapproved on many networks, resulting in wasted time and effort. lol
2.) Double Opt ins are NOT A GOOD IDEA when it comes to directing your banner traffic to a squeeze page. Use SINGLE OPT IN. Before, I was directing the opt ins to the sales letter thinking I could recoup some of my ad costs immediately. The problem was, those who were opting in for a free video never got the free video until like HOURS later because GetResponse clearly isn’t the best autoresponder service one could use.
Also, people looking to watch a muscle building excercise video, PROBABLY don’t feel like checking their email to get it. In the next 500 clicks that I send via Adbrite & Google, I will be directing the opt ins straight to the video they are wanting, and placing a link under the video for the sales page. THEN IMMEDIATELY, they’ll get an email telling them that they should check out the product I’m selling, and I’ll do that in the autoresponder for 4 days in a row.
3.) Banner traffic is definately a GREAT way to get lots of cheap traffic fast. In fact, I’ll go out on a limb here and say that it’s probably limitless. I could probably send as much traffic as I could afford using the list of places to advertise that I gave in the second installment of this case study. That’s a pretty big list, but even that list doesn’t encompass all the places out there to get traffic from.
Once I find a sales funnel that converts the opt ins into sales (making a profit, not just breaking even or losing money), I can easily scale it up to 10,000 visitors a day, 2,000 opt ins, and God knows how many sales. So the good thing about this traffic source, is that it’s extremely scalable.
4.) Media Buying is also very cost effective in terms of traffic volume. However, no traffic is cost effective if it doesn’t convert into sales. So I’ve gotta get that part down. But in terms of shear cost, .20 cents per visitor is NOT too shabby, and $1.00 – $1.45 per subscriber aint so bad either…This might mean goodbye to PPC on search traffic for awhile for me if I can get it to convert.
My final thoughts after this first round of 500 visitors are as follows…
- If the traffic is converting into opt ins at nearly 20%, there’s no reason for me to believe they aren’t genuinely interested in the subject, and willing to pay money for good information.
- I still have the option of refining my ad placements even further to get the cream of the crop in terms of demographics, however, my personal thoughts are that a GOOD BANNER will prequalify most visitors as targeted. I’m only paying on a CPM basis, so the higher the click through rate, the cheaper the traffic. And in theory, people won’t click the ads unless it appeals to them, right? So in my opinion, it is important to select your placements carefully, but don’t stress about it too much because its really just about CTR.
- If after these 500 clicks I still have yet to make a sale or two, something’s definately wrong. The next 500 clicks after testing the single opt in system, is to direct link my banner ads to my clickbank hop links (direct linking). I almost hope that this option of direct linking converts the best because it’s also the easiest, which would allow me to quickly get up tons of campaigns in all sorts of niches after getting banners made.
LEAVE YOUR COMMENTS!
Do you see something I’m leaving out of the equation? Is there something you have a question about in terms of how I’m dong all this? Do you have a ton of experience on this subject and possible have something to offer for the good of everyone? POST IT!
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