So basically the two things you need to look out for are as follows:

1.) If you’re an affiliate, you now have to disclose UPFRONT that you are being paid an affiliate commission for referring customers to the site you’re recommending.

From what I understand, this effects mainly bloggers who review products, like myself, or other big time bloggers. BUT, I’m no lawyer, and the way it reads could definately effect any and all affiliates because it’s super un clear as to what they are saying.

2.) You also have to go out of your way to tell everyone that the results acheived by your testimonials are Atypical, and should not be expected. From the way I’ve heard other bloggers such as Mike Fortin explain it, is that you not only have to say that the results are Atypical, but you have to say what the average results ARE…

So if the average customer doesn’t do anything with your product, you should probably say that on your sales page / review page.

Again, these new laws are super fuzzy, but if you ignore them, it means a hefty $11,000 fine for EACH offense. That adds up quickly.

I spent like 2 hours this morning editing every sales page and review blog I have. I know it’s a pain in the butt (trust me) but it’s that, or pay the FTC. You choose.

Just thought I’d give you guys the heads up. The above video will be prominently displayed on it’s own special “FTC Rules” page here at TacticTester.com from now on.

For the full FTC article, click here: FTC Publishes Final Guides Governing Endorsements, Testimonials